Instant Gratification: Is it a fad, youth culture, or the future?

Image by Amy Henry

Image by Amy Henry

The term "instant gratification" has been thrown around a lot lately. The popular belief is that it is a generational characteristic of Millennials (born in the 1980s and 1990s who grew up with the endless possibilities of technology). I was born in the 1990s, and I must admit that I suffer from the "instant gratification syndrome". I check my cell phone incessantly, stared at social media at night awaiting comments/ likes from strangers, and feel aggravated when the internet is slow. Why is that? Is it because the virtual world is more stimulating and gratifying than reality? Are we just bored and looking for things to "click" all the time? Right now, it's taking me about an hour to right less than 1000 words because I check my email and my phone 5 times per finished sentence.

Are we lazy, entitled, narcissistic, and shallow like Joe Stein wrote here? It's only about 9-page long, I believe in you. Don't worry, he's got some very nice things to say about us, too. I wish I could only find out the origin of this stigma attached to Millennials. We do come across quite spoiled and ego-centric; we do think that we deserve more; but you know what, we also think that we can achieve more.

Only in developed countries are we paying so much attention to "the ego" (first world problems, right?) Only in the fortunate countries of where civilization is not plagued with war, terror, poverty, or diseases do I see this talk of "the ego". Let's calm down with the criticism and focus on the possibilities, the growth, the positive changes that one can incur. If there are more of us who want to work for ourselves, sure, then do that, make lives worthwhile, be your own person. If we don't respect authority and question institutions, that is because "the club" is now global, we belong to the world, to ourselves.

How does this apply to fashion, since I'm writing a fashion blog and all? The industry has changed drastically. It has commercialized, globalized, and it is ready to socialize on a much bigger scale. In the past, the end consumers are distant from the businesses and the trends that dress them. Now, we are having a conversation about US, what WE really want as consumers and business owners. Nobody needs to tell us what the trends are or where to buy clothes. We create what we want to wear and we share them, that's it.


Purchasing Luxury: Necessity, Vanity, or simply Insanity

If you have had those moments where the dilemma is just so ironic, you want to kick yourself, read on. "So, do I pay rent or buy these beautiful [insert your item of desired that's oh-so-unreasonably-priced]?" First world problem, right? Well, call it what you may. At the core foundation of human behaviors, we are social animals who have very specific needs. What might be the cause of these needs? Let's take a look at the Maslow's Hierarchy of Needs below (bear with me, I'm not nerd-ing out on you, promise). When your needs at a certain level are satisfied, you, as a social animal, will seek to satisfy the next level. It is not a one-way street to fulfillment, which thus explains the frustration-regression principle.

I am not proclaiming that such hierarchy is the ultimate truth of life. It is, however, a very nice system to build an understanding of your human behaviors. Let me, at least, say this: be happy that you are thinking about purchasing handbags and shoes because you are probably not starving, dehydrating, or living on the streets. 

So what do your needs of handbags and fancy shoes say about you?

That you are, indeed, a human being whose needs are partially fulfilled. Are you buying yourself a gift? Are you buying out of boredom? Maybe you are going on a fancy date. Whatever reasons that might be, DIG DEEPER. It's not because you are weak, vain, or a woman. It's because you are a human being and also a work in progress. Do not let anyone, no matter who they are, tell you otherwise.

Keep working on yourself.

And look very beautiful doing it! Why not?


Alessandro Michele: Gucci's New Affair


The Bohemians are back, everyone; and Alessandro Michele is Gucci's John Lennon. In the image above, you can see a Gucci Campaign in the 90s (left and middle), then now in 2015. The silhouettes have softened a lot; and while that masculine edge is still there, it feels a lot more mellow and romantic. Makes me want to pop open a bottle of Napa Cabernet. Yea, you heard me right. American wine to an Italian romance. There are many kinds of romance, you know. A slow walk with wind in your hair or a daredevil ride on a bike—they're all worth it. The new collection feels like that slow walk, maybe with comic books, and a boombox (honestly).

Above is the man himself, Alessandro Michele. “It’s not easy to live now,” he says. “I think we need to dream. So I wanted to present an idea of something romantic, in dream time—like in a movie.” And dream he did. Quirky old-lady-inspired pink lace with big earrings and glasses. He's simply having a lot of fun. All the boys are dipped in florals with disheveled, long hair. I told you—bohemians, hippies, dreamers, lovers—they're all back. 

Romance is overstated and undervalued. Whatever that means to you. Have a wondrous weekend!


1. Top right and bottom left: Photography by Jamie Hawkesworth as seen in Vogue July, 2015.

2. Bottom middle and right: Backstage at Gucci SS16. Photography by Virginia Arcaro


The Concept behind Toulula

A Parisian man once said "Women no longer exist, all that's left are the boys created by Chanel." There is some truth to that. We, at Toulula, believe in the freedom that she imposed upon her women. Femininity got shooed from frills to stripes, from dresses to trousers, from colors to black. "Colors are impossible," she stated. "These women, I am going to put them in goddamned black." Next time you put on your "little black dress", know that you're wearing Chanel, with or without the label. Don't forget the stripes! Taking inspiration from military uniform, Chanel iconized the striped jersey and nautical look. Some might now refer to these details as "preppy". Sorry, Chanel came first.

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Above is Chanel in her nautical-style flared trousers and yachting cap. Yes, she's wearing pearls with those too. If you're bored with all the stripes, think again, they're actually quite dramatic. Chanel designed costumes for the theatre as well. Below is her design for The Blue Train, a 1924 pantomime ballet.

Well, what does all of this have to do with Toulula? 

As you can see, we have nautical influence and stripes in our brand design. Inspired by timeless and dynamic femininity, specifically Chanel, Toulula aims to celebrate classic femininity with a twist of modern drama. With Toulula, you can always find vintage fashion pieces that never go out of style, slices of history that define our present, modern trends, and most importantly, a good price!


1. Far left:  Styling by Damian Foxe. Photographs by Gustavo Zylbersztajn. Cotton mesh jacket by Chanel. Lycra swimsuit by Tommy Hilfiger. Gold, sapphire and iolite earrings by Silvia Furmanovich

2. Other images as presented in Mademoiselle: Coco Chanel and the Pulse of History by Garelick, R. K. (2014).