The Concept behind Toulula

A Parisian man once said "Women no longer exist, all that's left are the boys created by Chanel." There is some truth to that. We, at Toulula, believe in the freedom that she imposed upon her women. Femininity got shooed from frills to stripes, from dresses to trousers, from colors to black. "Colors are impossible," she stated. "These women, I am going to put them in goddamned black." Next time you put on your "little black dress", know that you're wearing Chanel, with or without the label. Don't forget the stripes! Taking inspiration from military uniform, Chanel iconized the striped jersey and nautical look. Some might now refer to these details as "preppy". Sorry, Chanel came first.

Screen Shot 2015-06-25 at 12.23.35 PM.png

Above is Chanel in her nautical-style flared trousers and yachting cap. Yes, she's wearing pearls with those too. If you're bored with all the stripes, think again, they're actually quite dramatic. Chanel designed costumes for the theatre as well. Below is her design for The Blue Train, a 1924 pantomime ballet.

Well, what does all of this have to do with Toulula? 

As you can see, we have nautical influence and stripes in our brand design. Inspired by timeless and dynamic femininity, specifically Chanel, Toulula aims to celebrate classic femininity with a twist of modern drama. With Toulula, you can always find vintage fashion pieces that never go out of style, slices of history that define our present, modern trends, and most importantly, a good price!


1. Far left:  Styling by Damian Foxe. Photographs by Gustavo Zylbersztajn. Cotton mesh jacket by Chanel. Lycra swimsuit by Tommy Hilfiger. Gold, sapphire and iolite earrings by Silvia Furmanovich

2. Other images as presented in Mademoiselle: Coco Chanel and the Pulse of History by Garelick, R. K. (2014).