Instant Gratification: Is it a fad, youth culture, or the future?

Image by Amy Henry

Image by Amy Henry

The term "instant gratification" has been thrown around a lot lately. The popular belief is that it is a generational characteristic of Millennials (born in the 1980s and 1990s who grew up with the endless possibilities of technology). I was born in the 1990s, and I must admit that I suffer from the "instant gratification syndrome". I check my cell phone incessantly, stared at social media at night awaiting comments/ likes from strangers, and feel aggravated when the internet is slow. Why is that? Is it because the virtual world is more stimulating and gratifying than reality? Are we just bored and looking for things to "click" all the time? Right now, it's taking me about an hour to right less than 1000 words because I check my email and my phone 5 times per finished sentence.

Are we lazy, entitled, narcissistic, and shallow like Joe Stein wrote here? It's only about 9-page long, I believe in you. Don't worry, he's got some very nice things to say about us, too. I wish I could only find out the origin of this stigma attached to Millennials. We do come across quite spoiled and ego-centric; we do think that we deserve more; but you know what, we also think that we can achieve more.

Only in developed countries are we paying so much attention to "the ego" (first world problems, right?) Only in the fortunate countries of where civilization is not plagued with war, terror, poverty, or diseases do I see this talk of "the ego". Let's calm down with the criticism and focus on the possibilities, the growth, the positive changes that one can incur. If there are more of us who want to work for ourselves, sure, then do that, make lives worthwhile, be your own person. If we don't respect authority and question institutions, that is because "the club" is now global, we belong to the world, to ourselves.

How does this apply to fashion, since I'm writing a fashion blog and all? The industry has changed drastically. It has commercialized, globalized, and it is ready to socialize on a much bigger scale. In the past, the end consumers are distant from the businesses and the trends that dress them. Now, we are having a conversation about US, what WE really want as consumers and business owners. Nobody needs to tell us what the trends are or where to buy clothes. We create what we want to wear and we share them, that's it.

USE YOUR BRAIN, USE YOUR EGO-DRIVEN BRAIN.