Contemplating Luxury: What are we buying? REALLY.

Dana Thomas's  Deluxe: How Luxury Lost Its Luster.

Dana Thomas's Deluxe: How Luxury Lost Its Luster.

Back in 2009, I was at the peak of money-burning and brandname-hoarding status. There was always strange sense of fulfillment whenever I bought any luxury merchandise. It didn't matter if it was a bottle of perfume, a small wristwatch, or any other obviously-impractical purchases. Buying was like and expression of LOVE. Love for fashion, love for femininity, and passion for some very lofty ideals of beauty.

Along came Dana Thomas. You know that arcade game Whack-a-Mole? That happened in my head as I was reading her book. Anything that I thought I knew was getting "whacked". Badly. Take a look at the book cover again, what do fast food and fashion have to do with each other? Luxury, according to her book (more likely my memory), has grown to be an assembly line of mass production rather than an experience of any real values. Life seems a lot faster now than it has ever been. Rarely do we have time to stop and smell the roses (or just breathe, really).

My mother used to always get her clothes made and tailored by a lady who lived deep in an alley of Vietnam. It was not anything "luxurious" but the experience was in deed a luxury: time to slow down and enjoy the details, to contemplate, to get to know yourself, and feel perfectly happy. True luxury: when it is about beautifying your soul, and not a race of consumerism.